Since 2007, I’ve worked across graphic design, branding, art direction, copy-led concepts and visual communication. I’ve helped both startups and established businesses shape brands – from early ideas and positioning to identity systems, campaigns, digital touchpoints and launch-ready assets.

I’m hands-on with craft, especially typography, layout, identity systems and presentation design, and senior enough to guide the direction, building narratives around design decisions. I’ve also worked as a design lead and mentor in small creative teams – helping people move from scattered ideas to something clear, coherent and worth making.