Art Director / Lead Brand Designer connecting strategy, concept, identity and art direction — while staying hands-on across digital, editorial and motion.

Since 2007, I’ve worked across branding, art direction and visual communication for startups and established businesses.

I’m usually most useful when I can connect the thinking, direction and making rather than treating them as separate disciplines — shaping strategy and positioning, developing the core brand idea, building identity and art direction, and carrying that thinking through digital, editorial, motion, presentations and copy.

Art Director / Lead Brand Designer connecting strategy, concept, identity and art direction — while staying hands-on across digital, editorial and motion.

Since 2007, I’ve worked across branding, art direction and visual communication for startups and established businesses.

Art Director / Lead Brand Designer connecting strategy, concept, identity and art direction — while staying hands-on across digital, editorial and motion.

Since 2007, I’ve worked across branding, art direction and visual communication for startups and established businesses.

I’m usually most useful when I can connect the thinking, direction and making rather than treating them as separate disciplines — shaping strategy and positioning, developing the core brand idea, building identity and art direction, and carrying that thinking through digital, editorial, motion, presentations and copy.

I’m hands-on when the work needs craft — especially typography, layout, identity systems, image-making and presentation design — and experienced enough to guide the direction, structure the narrative and work alongside small creative teams.

I’m hands-on when the work needs craft — especially typography, layout, identity systems, image-making and presentation design — and experienced enough to guide the direction, structure the narrative and work alongside small creative teams.

My experience spans tech, SaaS, fintech, real estate and premium travel / hospitality. I’m drawn to brands that want more than a polished surface — a sharper point of view, a stronger emotional connection and a visual language that can hold up over time.

I use AI for research, experimentation and production where it genuinely helps. It can accelerate the work; ideas, direction and final decisions remain my responsibility.

My experience spans tech, SaaS, fintech, real estate and premium travel / hospitality. I’m drawn to brands that want more than a polished surface — a sharper point of view, a stronger emotional connection and a visual language that can hold up over time.

I use AI for research, experimentation and production where it genuinely helps. It can accelerate the work; ideas, direction and final decisions remain my responsibility.

Working principles

Ask the right questions.
Start with meaning.
Think in systems.
Craft the details.
Be honest.
Stay useful.
Take the work seriously, not yourself.
Stay open to feedback.
Make it coherent.
Keep it human.

Fields

Art direction and creative direction.
Brand strategy and positioning.
Brand identity and visual systems.
Campaign concepts and brand communication.
Narrative and presentation design.
Typography and layout.
Creative direction across 3D, motion, and image-making.
Packaging, editorial and print production.

Background

Humbleteam

Art Director /
Senior Brand Designer
2022–2026

Fenomen
Branding Agency

Art Director /
Senior Brand Designer
2018–2022

CreativePeople

Art Director /
Senior Brand Designer
2017–2018

Radar Agency

Art Director /
Senior Brand Designer
2012–2016

Independent practice

Art Director /
Lead Brand Designer
2007 — Present

Independent practice